Increase brand impressions and email engagement.
A Verified Mark Certificate (VMC) is an groundbreaking new certificate that aims to create an authenticated and visually-compelling visual email experience. A VMC allows an organization to display their officially-trademarked logo in the mobile view of major email providers like Google Gmail. VMCs let your brand stand out from the ordinary inbox clutter and lets your customers know they are dealing with an authenticated brand.
Logo-verified email is the collaboration between major email client providers like Google Gmail, Brand Indicators for Message Identification (BIMI), and select Certificate Authorities like DigiCert to foster uniform, trusted and visually verifiable email experiences for both businesses and consumers. Here’s how it works:
Similar to an SSL/TLS certificate, a Verified Mark Certificate, or VMC, is required to display your registered logo on verified emails. VMCs - powered by DigiCert - are now available for purchase from GeoCerts.
To display your registered logo in email clients your organization must have DMARC set up and ready to go. DMARC, which stands for "Domain-based Message Authentication, Reporting & Conformance", is a policy framework that helps reduce fraudulent and harmful emails protecting brands and users from costly abuse.
When your organization's email is DMARC compliant you can upload your officially registered mark and start displaying your brand logo to your customer's inbox.
Learn how Logo-verified email with VMC helps you improve user trust, increase brand visibility, sweeten customer experience, and boost your user engagement.
Drag an SVG file here to see what your customer will see.
Here's how your logo will display in customer inboxes (2nd from the top).
It looks like your logo file isn't in the right format. Make sure it's saved as an SVG file and try again.
Don't have an .SVG? Here's how to make one.
Your organization must be DMARC compliant before a Verified Mark Certificate (VMC) can be issued. Find out if your email sending domain is already using DMARC with Valimail's domain checking tool . DMARC (Domain-based Message Authentication, Reporting & Conformance) takes time and planning. Get started now with our helpful step-by-step DMARC guide .
Your brand's logo must be registered with the appropriate government trademark office in your region before you can get a VMC. Getting an official trademark for your organization can be a lengthy process, so you should get started as soon as possible. Learn more about trademarking your logo.
Your logo must be in SVG Portable/Secure (SVG-P/S) format in order to display properly in your customer's email inboxes. Point your graphics team to this resource to find out how to get your logo ready for BIMI (Brand Indicators for Message Identification).